FA20 Phantom GT

Nike

>Project Details

These AVs launched the latest Phantom GT football boot, which is based on Neymar Jr’s progressive style of play – unpredictable, artistic and free.

The films represent the Phantom using ‘Art’ as a metaphor for skill and creativity, framing it cleanly in a white gallery space and infusing it with irreverent splashes of intense pink paint.

The boot is designed to perfect the connection of the toe and the ball and the pattern of the upper is created with data from hit maps recording where players have most contact with the ball.

Subtle moments of 3D animation transition in and out of the live action highlighting this generative texture and exploring the flow of the pattern.

Enhanced by a bespoke soundscape that experiments with football crowds and spray paints, the films place the Phantom GT perfectly alongside the current silos of Nike Running and Basketball campaigns.

Nike Art Director: Adriano Furtado
Director: Julian Gibbs
CG lead: Alex Pastor
Sound design: Zelig

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