Air Max Motif

Nike

>Project Details

For over 20 years, Nike’s beloved Air Max has inspired generations and become a cultural revolution.

Nike wanted to make Gen Alpha’s first experience with the Air Max Motif magical and unique, so as part of Nike’s “Air Max Day” celebrations for 2022, they launched the first-ever, kids-only Air Max shoe; the Air Max Motif.

Working with their “air-lien” characters, designed by kids, we created an exciting, bouncy and playful Product AV.

The intricate 3D models were expertly rigged and animated by the Intro team, inflating and deflating them with the magical properties of air.

The result is a charmingly fun film, bursting with flying squirrels, anthropomorphic pizzas, magical unicorns and the latest Air Max Motif for kids.

Client: Brand Creative Nike EMEA
Director: Julian Gibbs
Lead CGI Artist: Alex Pastor
Sound Design: Zelig

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